Norfolk Coast Protected Landscape is home to diverse landscapes, wildlife, and people. It is managed by the Norfolk Coast Partnership for the benefit of everybody who lives, work or visits here, and the species that call it home.

It is made up of a collection of sites designated as protected areas, including Norfolk Coast National Landscape (formerly Area of Outstanding Natural Beauty), which was designated in 1968, which covers 453km² square kilometres, including the greater part of the unspoiled coastal areas between the Wash and Great Yarmouth:

• The western zone lies just north of King’s Lynn, taking in parts of the Sandringham Estate (including Sandringham House) and an area of the south-eastern corner of the Wash
• The central zone runs from Old Hunstanton to Weybourne (a stretch protected under a separate designation: the ‘North Norfolk Heritage Coast’) and then on to near Bacton in the east, excluding the resort areas of Sheringham, Cromer and Mundesley
• The eastern zone runs from Sea Palling to Winterton-on-Sea, taking in Winterton Dunes.