It is the role of the Norfolk Coast Partnership to manage Norfolk Coast National Landscape (formerly Area of Outstanding Natural Beauty).

This National Landscape is one of a number of sites designated as a protected area that collectively make up Norfolk Coast Protected Landscape.

This is carried out on behalf of the four local authorities that share responsibility for it: Norfolk County Council, North Norfolk District Council, King’s Lynn & West Norfolk Borough Council, and Great Yarmouth Borough Council.

The Partnership balances the statutory duty of conserving and enhancing natural beauty, with non-statutory requirements to meet the social and economic needs within the National Landscape.

This involves sensitive management of the area, rather than protecting it from all change.