Discover a landscape alive with nature

Sustainable development

Supporting sustainable development

In any special protected area, a balance needs to be struck.

A balance between supporting the vitality and character of our communities, and protecting our unique wildlife.

Sustainable development is one way in which our landscape shapes and reforms.

But any development should be managed carefully, particularly within the Area of Outstanding Natural Beauty, where it should give due regard to the purpose of designation – the conservation and enhancement of natural beauty.

And as it’s the people who live and work in this special landscape who understand it best, it’s their voice that needs to be heard.

Acting as guardians for this special landscape, livelihoods, and neighbourhoods in this way is vital for its sustainability. So be sure to have your say.

Our projects
Our projects
Our work supports biodiversity and communities so all species thrive
Our Champions
Our Champions
Ambassadors of the Norfolk Coast who volunteer to protect this special landscape